Yesterday in the live broadcast room, several students asked about the independent station program and cloak. This article will explain this content in detail.
1. Cross-border e-commerce independent station procedures
To build a cross-border independent website mall, there are actually many programs that can be found online, such as the two more famous ones, which are also commonly used:
shopify和WordPress+WooCommerce
However, we use neither of these. The program we use is “Chaodian”. The reasons for using Chaodian will be discussed later.
In fact, one of the main issues that everyone is concerned about is:
What are the differences between different independent station programs?
In fact, basically the functions of today’s independent station programs are basically the same.
No matter which program you use, you can create a beautiful independent website mall. The difference is nothing more than the following points:
1. Price issue
Programs like Shopify and Super Store are basically paid on a monthly basis.
If it is implemented with WordPress+WooCommerce, the program may be a one-time charge, but the vps host fee must be paid monthly.
Relatively speaking, the cost of using WordPress+WooCommerce is lower than using other programs.
2. Difficulty of use
Shopify, Chaodian and other websites are basically modular and easier to use.
WordPress+WooCommerce is relatively difficult for beginners to get started.
Many friends must have used WordPress to build blogs or information sites. Maybe many friends find this kind of website difficult to create, and the mall may be more complicated.
Not recommended for novices to use.
3. Scalability
With programs such as Shopify and Super Store, the scalability is relatively poor. You can only use some of the functions and plug-ins that come with the program and cannot develop it yourself.
WordPress+WooCommerce is relatively scalable, and there are so many WordPress program developers that it is easy to pay for a program to achieve the customized functions you want.
From the perspective of actual use, Shopify has fully met daily needs, so from the perspective of the difficulty of implementing an independent website mall, I personally feel that it is most appropriate to directly use ready-made programs.
Therefore, you don’t need to worry about the website building process.
Which one is easy to use and which one is easier to use? As long as the price is not much different, use the one that is easiest to use.
Could it be said that in order to build an independent website mall, do I need to learn program development again?
By the time you learn program development, the day lily will be cold.
2. About cloak
The core reason why we use supermarkets is that they carry acloakplug-in.
For cloaks, if your independent website sells common goods, common goods are normal goods and will not be used.
Capes are generally used for Black Friday or some other special products.
Because Black Friday products (products related to weight loss, fattening, aphrodisiacs, and adult products) are prohibited from advertising on platforms such as Facebook and Google.
And what if we want to sell such products again? After all, the profits of this kind of goods are really too high.
The answer is to use a cloak.
Cloak is actually AB station. Let me take selling weight loss products as an example:
Station A: It is a website that is really used to sell products. All of them are weight loss products. Platforms such as FB are not allowed to put them on.
Station B: It is a website that has been reviewed by the platform. It contains some normal general goods, which are allowed by platforms such as FB.
On the FB platform, during the review, what we see is website B, so our ads can pass the review of the Facebook platform, but in fact the website our customers see is website A.
In addition to being reviewed by the platform, there are many…
For example, Cloak can set the delivery country and filter the users logged in by proxy IP.
Cloak setting interface
That is to say, assuming that the country where my cloak is set to be launched is the Middle East, then IP access from all countries except the Middle East will see our B website, that is, the review station, and will not see the real A station.
There is also a high probability that proxy IPs can be filtered out.
This is a question that a student asked me before, whether the order will be placed maliciously or the order data will be falsified.
For example, some people are worried about whether we can use our own mobile phones to connect to a proxy IP in the Middle East, and then visit the store to place an order.
Basically it won’t work, because Cloak will directly filter out proxy IP access, which means that if you use the proxy IP to access our Facebook ads, you will still enter the B website review station, and you will not be able to see the real A website.
Of course, the filtration cannot reach 100%, but basically the vast majority can be filtered out.